Unit 2, 4 & 34: ZINE PROJECT

Brief

In a very competitive climate, freelance designers are finding ever more creative ways of displaying their ideas and visual work to potential clients / audiences. This project is based on you finding interesting ways of promoting your work, and / or your particular view of the world through your photographs and any additional visual imagery that you wish to combine with your photographs).

Select only one brief option, these are:

Brief 1: To produce an actual 12 page ‘zine’ (front cover, 5 double pages and back cover) to publicise you and your creative photographic work at a photography / advertising trade fair.

Brief 2: To produce an online 12 page ‘zine’ (front cover, 5 double pages and back cover) to publicise you and your creative photographic work on-line

Mind map for ‘Clashes vs Harmony’ Theme

Identifying target audience

Up and coming designers, such as graduates and people who are maybe working in the fashion industry. 

I chose this audience because the publication would not be expensive to produce and it shows and alternative to high-end fashion magazines like vogue. 

Mind map for ‘Contemporary’ theme

Planning

Clashes vs harmony photo-shoot

  • What you are going to photograph: People 
  • When are you going to photograph it / them: Over the weekend 
  • Where you are going to photograph it / them: Studio, Oxford street
  • How you are going to photograph it / them: Using a DSLR camera 

Contemporary photo-shoot

  • What you are going to photograph: People 
  • When are you going to photograph it / them: during the week
  • Where you are going to photograph it /them: Oxford street& lakeside
  • How you are going to photograph it / them: Using a DSLR camera 

Health and safety considerations

Health and safety considerations:

  • Any liquid substance could spill onto lighting wires
  • If lights from above are used, you would have to make sure they are set up properly and secure
  • Wires on the floor have to be secured down tight so that people do not trip over them
  • Fire exists are needed
  • No rubbish to be left in the studio
  • Lights should be turned off when finished
  • No naked flames
  • No Food or drink
  • No more than 4 people
  • Don’t stick things on the walls 
Jamie Nelson

Jamie Nelson

Jamie Nelson Analysis

Jamie Nelson was born in a cabin in a small town in Texas and subsequently raised in Colorado Springs, Colorado. Nelson is currently based in New York City and travels to Los Angeles, London, Paris, and Dubai where she is internationally represented. She is a professional fashion and beauty photographer, Her work has been be seen in multiple international editions of Allure, Vogue, ELLE, Harper’s Bazaar and Vanity Fair. Jamie Nelson stated: “I guess my eye just isn’t attracted to modern trends quite as much so the imagery always tend to revert to classic compositions and aesthetics. I suppose in the end that’s what defines one’s style or eye” 

Perhaps this explains why the photograph is strongly focusing on features such as the eye and lips, to revert the audiences attention to the eye. The photographer photographed the face up close so you cannot see any of the background, this then complements the strong coloured cosmetics and the smooth and blended surface of the skin  

This photographer may have used an umbrella whilst shooting this model. The umbrella gives a soft, flattering light on the subject. It takes the relatively small, harsh, pinpoint light source of a strobe unit and spreads the light out in a large, softly diffused manner. This explain the soft textured look on the models skin. 

Also to enhance this I think the photographer used photoshop and used the burn and dodge tool: the burn tool to darken the shadow on the left of the photograph,this creates a strong contrast between the light and dark. It also enhances the  the look of her make-up for example the dodge took may have been used to lighten areas in her eye, to become the focal point.

I think this photograph is successful due to the use of composition, The fact that the photographer considered this factor to compliment the cosmetics works really well. This photograph works well because of how the dark shadow compliments the rest of the fact, How it highlights the cosmetics used. 

What inspires me about this photograph is the way in which in was edited, the use of retouching, highlighting and contouring. Inspired me to want to do this in my photographs.

Philippe Salomon ‘Eye Lips’ 

Phillippe Salomon Analysis

Phillippe Salomon is a profession editorial photographer. S/He has worked for Pantene, Clinique, Olay, Loreal, Dior and Jilsander. 

This photograph visually explores eye and lip make-up this is demonstrated through the use of close-ups of these features. Also due to the background not being shown this complements the cosmetics even further, this also draws the audiences attention to the makeup and features of the model. The photographer uses split imagery which visually enhanced the structure of the photographs, making it appear divided and symmetrical in a way. 

Due to the smooth look to the skin, the photographer may have used the airbrush tool to do this. The spot healing tool may have been used to remove any blemishes which enhances the effect on the skin. The photographer uses cosmetics such as lip gloss, eye shadow, mascara, concealer, eyebrow pencil, eyeliner and possibly foundation. i think these materials were used for advertisement purposes: to describe or draw attention to the product. 

I don’t think this image is particularly successful as I don’t think it is aesthetically pleasing. I think due to the split imagery you then become distracted from what’s actually on the photograph. I feel maybe the image on the left the lips could have been cropped out so that the eye could have been more strongly focused on. Like the lips on the right, I also think that the photographer could have used stronger shadows just to enhance the contrast a bit further.

The way in which this image has been edited inspires my own photographs, such as the the way the model has been airbrushed and how the make up effectively stands out. In my work I will consider the colour of the makeup as an important factor, in order for it to stand out and become the focal point like it is in the artists photo. 

Marcus Ohlsson ‘Elle 3’ 

Marcus Ohlsson Analysis

Marcus Ohlsson is Sweden’s fastest rising star in fashion and beauty photography. He spent six years assisting Swedish top photographers Calle Stoltz, Camilla Åkrans and Mikael Jansson before kick starting his own career in 2005.

Marcus Ohlsson is fond of working with natural light and on location. This results in sensual, beautiful and often dreamlike photography with a great sense of presence. He offers his models a great deal of freedom in front of the camera and seems to have been gifted with the ability to capture uniqueness in each moment. His passion for fashion is clear. Marcus is highly creative and has worked with a number of editorial clients, such as Harper´s Bazaar, Italian Velvet, Vs, Tush, Bon and S-Magazine. Among his commercial assignments are H&M, Sisley, Marc O’Polo, L’Oréal, Piz Buin, Acne, Schwarzkopf and Wella. 

This photograph uses split imagery, I believe it may have been used to demonstrate the props/materials used in the photograph. The images captures the lips hair and nails but strongly focuses on the lips and nails due to the use of one dominant colour which makes the these features really prominent. This image is a beauty portrait, it is meant to denote aspects of attractiveness. However there is a shadow that covers the eyes, this could be seen as quite controversial as the eyes tend to lure and charm. Usually in fashion magazines female models eyes are always showing as it is one of their main features that are beautiful. Or perhaps this is an example of how Marcus Ohlsson allowed the model to feel free in front of the camera.  

I think this photographer used a DSLR camera as it enables you to change lenses and chose settings which would accommodate your image. Perhaps flash was used to create the controlled amount of shadows. The photographer probably used photoshop to highlight and contour features such as her face and her hair. Also photoshop would have enabled the photographer to place these two images side by side I think this photograph is successful, as the split imagery works well in this photo. I think the use of shadows adds contrast and depth in photograph, it demonstrates how Marcus Ohlsson likes to create sensual and beautiful photography

I am inspired by how the photographer uses light and shadows, light to illuminates and shadows to define. Without shadows portraits are  flat and uninteresting.  With shadows the contrast between light and dark causes a two dimensional appearance and immediately become more interesting. therefore i inflicted this influence into my own work, in order for them to be aesthetically pleasing.  

Kate Martin ‘Girls Night’ 

Kate Martin Analysis

Kate Martin is a professional commercial fashion photographer. She is the owner and creative director at Beautiful Days. Since 2005 Kate and her Beautiful Days team have been creating inspired, thoughtful and detailed weddings and special celebrations. With layered talents and experience in interior design, gardening, project management, photography and restaurant work as well as a true love for gathering nearest and dearest, Kate has a passion for creating unique, heartfelt and authentic celebrations.

I have always told my clients you can use me as the “professional.” Well, the person we’re working with this, this isn’t really as important or we’ll work it out because that comes from a non-emotional connection even though I’m emotionally invested in all my clients and you do sometimes act as a sounding board because there are issues that come up” 

From this quote and the photograph above we see the photographer likes to create concept based fashion: this photograph is more about the photographers creative ideas and vision rather than showing and promoting ‘wearability’ of the clothes. 

This photograph visually explores concealment as the face of the subject matter wasn’t shown, sexuality; shown from the type of underwear, A certain event shown from the heals and netted socks, 

This on- location photograph shows the background to demonstrate and communicate the photographers point of view on the after effects of a ‘girls night’ out. Perhaps this image is to represent an evening excursion for a group of women, all of whom dress up in revealing or scanty attire, and who should, as part of the etiquette of the event, consume large quantities of alcohol. it is conventional at such events for one party to vomit whilst another holds their hair back from her face. I also think the background was shown to compliment the clothing used.

This photograph could have been inspired by the current events at the time the photograph was taken, or the photographers previous experience that she then wanted to express in the image, Perhaps it was just the photographers point of view on the subject. 

I think this photographer uses their image to communicate their point of view on the after effects of a ‘girls night’ out. Perhaps this image is to represent an evening excursion for a group of women, all of whom dress up in revealing or scanty attire, and who should, as part of the etiquette of the event, consume large quantities of alcohol. it is conventional at such events for one party to vomit whilst another holds their hair back from her face. 

I think this photograph is a successful photograph as it communicates a message behind it. I think due to how the images just captures a section works really well, as it leaves the audience wondering who the legs and feet belong to, or why was it just the feet captured?

I am inspired by the way the photographer captures rather small sections compared to a full image, to symbolically represent their idea of ‘a girls night out’. So from this I wanted to create images that capture particular sections